National Association of Music Merchants (NAMM) is a global gathering, held at the Anaheim Convention Center in Anaheim California every January. 7000 brands and a record 1,779 exhibiting companies. You have all your major companies showcasing their new products for 2017, and then you have companies introducing their new innovations that enrich the music industry, one of those companies is Gear Secure.
“According to Screaming Stone (a musical instrument recovery project) 1 million musical instruments are stolen in the United States. Only 3% are recovered”. Mandel is committed on changing those stats as quickly as possible”.
Gear Secure is the first independent-energy tagging device, created exclusively for musical equipment. With the rise of stolen musical gear this product is much needed. Founder Adam Mandel started Gear Secure after his son was at a gig and his guitar went missing, as Mandel explains this wasn’t necessarily a theft issue, someone from another band grabbed the wrong guitar. Resulting in it taking months to track it down.
GPS is proven for its tracking capability, but isn’t sensitive enough to spot locate. RFID is sensitive for spot location but it doesn’t have extended range. Prior tracking devices are battery operated, but a power source is needed.
Gear Secure has bridged the gap between GPS and RFID and operates on an independent energy source, making it small enough to be hidden in any instruments, that doesn’t impede on play or use. This technology has a twenty-year life span, installed by the manufacture and provided for free including a ninety-day trial period, then offered at a yearly subscription of $19.95. Individuals can load their inventory and sync it to their cell phones or personal computers, setting a pre-determined perimeter, when its breached it sends an alert to your device. The user can select “track” mode allowing the user to follow the path of the missing gear and notify authorities if needed.
This technology will also be offered for your existing equipment, but must be installed by one of their certified installers.
To find out more about Gear Secure visit their website at: www.gearsecuremusic.com
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